2025 Wrap Up!

Another year, another list of milestones for everyone here at Built For Athletes.

This year has been a big and exciting one for the brand, marked by continued growth, new partnerships, product innovation, and deeper connections with our community. From new launches and NPD to athletes, ambassadors, and activations, it’s been a year that reflects how far BFA has come - and where we’re heading next.

Here are just a few of the highlights from the past year 👇

• Partnership announcements with Atlassian Williams Racing, BWT Alpine F1 Team, INEOS Grenadiers, British Taekwondo, and Loughborough Sport.

• The launch of the second drop of the HYROX x Built For Athletes collection

• The introduction of our brand-new Built For Athletes app, bringing our community closer to the brand than ever before

• Rapid expansion of our affiliate and ambassador programme

• The launch of our new loyalty programme

• Signing new athletes while continuing to build and strengthen relationships with our existing partners

• Countless events, activations, and community moments, meeting new people and connecting with athletes

And that’s only part of it.

We’d like to thank every partner, athlete, ambassador, customer, and team member who has played a role in the continued growth of Built For Athletes. Your support and belief in the brand make everything possible.
We’re proud of what we’ve achieved - and even more excited about what 2026 has in store.