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FROM THE DESIGNER: CYCLING BACKPACK
Jack, our Design Manager, takes you through the features and functionality of our Cycling Backpack.
STAY CONSISTENT WITH JAKE DEARDEN
Training is tough. You’ve gotta turn up even when you don’t feel like doing so. When nobody is watching, you’ve got to do the work. We know the further into the year it gets, the tougher it fees to stay...
I am Sam Warburton, former Welsh and British & Irish Lions captain and co-founder of SW7 Academy. I am delighted to announce that I am partnering with Built For Athletes. I have been a customer and a fan of the...
My name is Jake Dearden and I’m proud to announce I’m joining the BFA family. A little about me:I’m the UK’s Hyrox Master trainer as well as a Hyrox athlete. Prior to competing in Hyrox I used to compete...
Hey! I’m Jonny Pain (yes, that is my real name) but perhaps simply stating that begs the question - ‘who da f**k is dat guy?’ *said in McGregor voice. Well, there’s a lot to unpack here and perhaps...
Meet The Team: Aimee Cringle - A Day In The Life
We spent an active rest day with CrossFit athlete Aimee Cringle. Watch the video here:
