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JOIN THE CLUB
Become a member and earn points and exclusive rewards every time you shop.
HOW IT WORKS
  1. JOIN
    Join and start earning points today.
  2. EARN POINTS
    Earn points every time you shop.
  3. REDEEM POINTS
    Redeem points for exclusive rewards.
WAYS TO EARN
1 point for every £1 spent
20 points
100 points
5 points
5 points
5 points
10 points
5 points
15 points
HOW TO USE YOUR POINTS
10 points equals £1
Redeeming your points is easy! Just log in, and choose an eligible reward at checkout.
£10 off
100 points
£15 off
150 points
£20 off
200 points
VIPs EARN EVEN MORE
  • Bronze - Athlete
    • Earn 1 point per £ spent
    • 100 Points Birthday gift
    • Access to BFA rewards
  • Silver - Performer
    Spend £200
    • Earn x1.25 points per £ spent
    • 150 Points Birthday gift
    • 50 points Tier Entry Gift
    • Double Points Weekends
    • Early Access
  • Gold - Elite
    Spend £500
    • Earn x1.5 points per £ spent
    • 200 Points Birthday Gift
    • 100 points Tier Entry Gift
    • Highest Priority Launch Access
    • Surprise Rewards
    • Exclusive Products
    • Double Points Weekends
  • FAQs

    Please review our frequently asked questions before getting in touch. If you can't find the answer, use the form on the right to submit your question.

    How do I join?

    Joining is free. Simply create a Built For Athletes account, or log in to your existing account, and you'll automatically be enrolled in the Rewards Programme.

    How do I earn points?

    Earn points by shopping with Built For Athletes and completing eligible activities like telling us your birthday, following us on social media and referring friends. Visit the Ways to Earn section above for the latest opportunities.

    How do I redeem points?

    Once you've earned enough points, redeem them for a reward voucher in the Ways to Redeem section. Apply your reward code at checkout to receive your discount.

    What are VIP Tiers?

    Our Rewards Programme has three tiers: Bronze, Silver and Gold. As your qualifying spend increases, you'll unlock new benefits and exclusive rewards automatically.

    Do my points expire?

    Yes. Points expire after 12 months of account inactivity. Making a purchase or completing another qualifying activity will keep your account active.

    Can I use rewards with discounts?

    Rewards can be redeemed on eligible purchases but may not be valid alongside selected promotions, sale items or excluded products. Throughout the year, we may also run exclusive member promotions where eligible loyalty tier members can stack rewards with selected offers.

    What if I return an order?

    If you return an order for a refund, any points earned from that purchase will be removed from your Rewards balance.

    Missing points?

    Points are usually added once your order has been processed. If they're still missing after 24 hours, please contact our Customer Support team and we'll be happy to help.

    Can I transfer my points?

    No. Rewards points are linked to your Built For Athletes account and can't be transferred, shared or exchanged for cash.

    How does Refer a Friend work?

    Share your unique referral link with friends. When they place their first qualifying order, they'll receive a discount - and you'll earn a reward too.

    Use this form to reach out to our Customer Service team with any questions, requests, or general enquiries.