Privacy Policy

At Built For Athletes™, your privacy and data protection are important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our website and services.

1. What We Do With Your Information

When you purchase something from our store, as part of the buying and selling process, we collect personal information such as your name, address, and email address.

When you browse our store, we automatically receive your IP address to help us understand your browser, device, and operating system.

With your permission, we may also send you email updates about our store, new products, or other relevant information.

2. Consent

How We Get Your Consent

When you provide personal information to complete a transaction, verify payment, arrange delivery, or return a purchase, we imply that you consent to its use for that specific purpose. If we request your information for any additional purpose (e.g., marketing), we will ask for your explicit consent or provide the option to opt out.

How to Withdraw Your Consent

If you change your mind after opting in, you can withdraw consent for data collection or communication at any time by contacting us at:
📧 info@builtforathletes.com

Built For Athletes (Functional Backpacks Ltd – Company No. 11688850),
The White House, Greenalls Avenue, Warrington, WA4 6HL.

3. Disclosure

We may disclose your personal information if required by law or if you violate our Terms of Service.

4. Shopify

Our store is hosted on Shopify Inc., which provides the e-commerce platform that allows us to sell our products and services to you. Your data is stored securely through Shopify’s servers and protected by a firewall.

Payments

If you use a direct payment gateway, Shopify stores your payment data, encrypted via PCI-DSS (Payment Card Industry Data Security Standard).

Transaction data is stored only as long as necessary to complete your order. For more details, please review:

5. Third-Party Services

We work with trusted third-party providers to support our services. These partners collect, use, and disclose information only to the extent required to perform their functions.

Some providers (e.g., payment gateways) have their own privacy policies. We recommend reviewing these to understand how they handle your data, especially if they operate outside your jurisdiction.

If you proceed with a transaction involving such providers, your data may become subject to foreign laws (for example, U.S. legislation such as the Patriot Act).

Once you leave our website or are redirected to a third-party site, you are no longer governed by this Privacy Policy or our Terms of Service.

6. Marketing Platforms & Analytics

Klaviyo

We use Klaviyo for email marketing and automation. Your data is processed in accordance with Klaviyo’s Privacy Policy.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to analyse on-site behaviour via metrics, heatmaps, and session replay. Data is collected using cookies and tracking technologies to improve site performance, detect fraud, and optimise marketing. Learn more: Microsoft Privacy Statement.

Google Analytics

We use Google Analytics to understand how visitors interact with our site. For details on Google’s data use: Google Privacy Policy. You can opt out here: Google Analytics Opt-Out Tool.

7. Security

We take reasonable precautions and follow industry best practices to ensure your personal information is protected against loss, misuse, or unauthorised access.

If you provide credit card details, data is encrypted using SSL (Secure Socket Layer) and AES-256 encryption. Although no method is 100% secure, we adhere to PCI-DSS standards and continuously improve our security measures.

8. Cookies

Our website uses cookies to enhance your browsing experience.
Examples include:

_session_id – tracks session details
_shopify_visit – measures site visits (30 min)
_shopify_uniq – counts daily store visits
cart – stores cart contents (2 weeks)
storefront_digest – manages access for password-protected stores

You can manage or disable cookies through your browser settings. Learn more: All About Cookies.

9. Personal Information We Collect

We collect two main types of data:

Device Information

Includes your IP address, browser type, time zone, referring websites, and browsing activity. Collected via cookies, log files, web beacons, and analytics tools (e.g., Facebook Pixel, Google Analytics).

Order Information

Includes your name, billing/shipping address, payment details, email address, and phone number. This data allows us to process transactions, deliver products, and prevent fraud.

Together, these are referred to as “Personal Information.”

10. How We Use Your Information

We use your data to:

Fulfil and deliver orders
Communicate updates and support
Screen for potential fraud
Improve our website and services
Provide marketing (when opted in)

11. Behavioural Advertising

We use targeted advertising platforms (e.g., Facebook, Google, Bing) to show you relevant offers based on browsing behaviour.
Learn more or opt out here:

Facebook Ads Settings
Google Ads Settings
Bing Ads Policies
You can also manage ad preferences via the Digital Advertising Alliance.

12. Your Rights (GDPR & UK Residents)

If you are a resident of the UK or EU, you have the right to:

Access personal data we hold about you
Request correction, update, or deletion
Object to processing or withdraw consent

Requests can be made via our Data Request Portal or by emailing info@builtforathletes.com.

Please note: Data may be transferred outside of Europe (e.g., to the U.S. or Canada) for processing by our partners.

13. Data Retention

We retain your order information only as long as necessary to comply with legal, tax, and business requirements — or until you request deletion.

14. Klarna

To offer Klarna payment options, we share limited personal information (contact and order details) with Klarna for eligibility assessment.
For details, see Klarna’s Privacy Policy.

15. Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates take effect immediately upon posting. Significant updates will be highlighted at the top of this page.

If Built For Athletes™ is acquired or merged with another company, your information may be transferred to the new entity to maintain service continuity.

16. Age of Consent

By using our site, you confirm that you are at least the age of majority in your state or province of residence, or have given consent for minors in your care to use the site.

17. Contact Information

If you have any questions, wish to access or delete your data, or file a complaint, please contact:

Privacy Compliance Officer
📧 info@builtforathletes.com
📍 Built For Athletes, The White House, Greenalls Avenue, Warrington, WA4 6HL

Or submit a request via our Data Request Form.