Frustrated by a lack of suitable gym backpacks on the market and fed-up of having to choose aesthetics over practicality, or durability over comfort, we decided to take matters into his own hands and design a gym bag to satisfy every requirement.
Taking the classic military assault pack design as the starting point and consulting several high level athletes we put their ideas into practice over months of rigorous testing and redesigns. The outcome was the HERO backpack, a durable gym bag that can handle the demands of the most dedicated, hardest working athlete, without breaking a sweat. Built For Athletes was born.
Today, Built for Athletes is trusted by more than 50,000 elite athletes and fitness industry experts around the world.