Cycling is an incredibly tough sport; our stadium is the mountains, forests and deserts of the world. Our INEOS Grenadiers riders are real warriors - brave, gritty and determined - and our amazing support staff are critical to keeping them performing at their best. That’s why our equipment partners need to be world-class, with products that meet demands rarely seen in sport.Built For Athletes’ superb range of products perfectly reflects those qualities and is ideally suited to our team, and the environments in which we train and race.We’re delighted to partner with a brand that not only looks so good but combines unmatched durability with the finest craftsmanship.

John Allert, INEOS Grenadiers – CEO

We are thrilled to be expanding our roster of partnerships into the world of cycling, which is new and exciting territory for us. We pride ourselves on providing high-quality products to some of the world’s best athletes, and our partnership with INEOS Grenadiers allows us to do exactly that. This is just the beginning of our collaboration, and as we expand our knowledge of this incredible sport, there is lots more to come this year and into 2026, with the core aim of making the performance and life of elite and everyday cyclists easier.

Nick Costello, Founder of Built for Athletes