Built For Athletes x Loughborough University Sport

Built For Athletes Partners with Loughborough University Sport as Official Backpack Supplier

Built For Athletes is teaming up with Loughborough University Sport as the Official Backpack Supplier, combining performance-driven design with one of the UK’s leading institutions for sport and education.

The Partnership

The collaboration features Built For Athletes’ signature 35L Backpack, reimagined in Black with the iconic African Violet Molle. Each backpack includes custom Loughborough University and Built For Athletes patches, allowing students and athletes to proudly represent their community on campus, in training, and beyond.

About Loughborough University

Loughborough University is one of the UK’s top universities, known for research that makes a difference, outstanding teaching, and world-class sporting success. It has been ranked the world’s best university for sports-related subjects for nine consecutive years in the QS World University Rankings, and was named University of the Year for Sport 2025 by the Times and Sunday Times Good University Guide.

Shared Commitment to Performance

The partnership reflects a shared commitment to performance, ambition, and community. While Loughborough develops some of the world’s top sporting and academic talent, Built For Athletes creates gear that supports high performers in all areas of life — from training and travel to daily routines.

“This partnership offers our community the highest quality, practical products, delivered by a brand that resonates with the active audience. The bags support both a busy student life and the demands of an elite performance lifestyle. We’re excited to see the Loughborough identity carried with pride across campus and beyond.” — Rich Ellis, Deputy Director of Sport, Loughborough University

“Our mission has always been to support individuals striving to better themselves — whether they’re elite athletes or students pursuing personal growth. Loughborough University represents the best in both sport and academia, and we’re proud to partner with them to create gear that empowers people to carry their goals, wherever they go.” — Nick Costello, Founder, Built For Athletes

Both backpacks are available now through Built For Athletes’ online store, the Loughborough University app, and on-campus retail outlets.