Built For Athletes x Loughborough University Sport

Built For Athletes is teaming up with Loughborough University Sport as the Official Backpack Supplier, bringing together performance-driven design and one of the UK’s leading institutions for sport and education.

The partnership features Built For Athletes’ signature 35L Backpack, reimagined in Black with the iconic African Violet Molle. Each bag includes custom Loughborough University and Built For Athletes patches, allowing students and athletes to represent their community on campus, in training, and beyond.

Loughborough University is one of the country’s leading universities, with a global reputation for research that matters, outstanding teaching, and world-class sporting achievement. It has been ranked the world’s best university for sports-related subjects for nine consecutive years in the QS World University Rankings, and was named University of the Year for Sport 2025 by the Times and Sunday Times Good University Guide.
The synergy between Built For Athletes and Loughborough Sport is rooted in a shared commitment to performance, ambition, and community. While Loughborough nurtures some of the world’s top sporting and academic talent, Built For Athletes creates gear designed to support high performers in every aspect of their lives—from training and travel to daily routines.

Rich Ellis, Deputy Director of Sport (Head of Sport Commercial Partnerships and Facilities) adds, “This partnership offers our community the highest quality, practical products, delivered by a brand that resonates with the active audience. The bags support both a busy student life and the demands of an elite performance lifestyle. We’re excited to see the Loughborough identity carried with pride across campus and beyond.”

“Our mission has always been to support individuals striving to better themselves — whether they’re elite athletes or students pursuing personal growth,” said Nick Costello, Founder of Built For Athletes. “Loughborough University represents the best in both sport and academia, and we’re proud to partner with them to create gear that empowers people to carry their goals, wherever they go.”

Both bags are available through Built For Athletes’ online store, the Loughborough University app, and on-campus retail points.