Exclusive new Collaboration with Borussia Dortmund
This is a big one! We’ve teamed up with Borussia Dortmund, one of the most popular teams in the world, to release an exclusive, limited edition Borussia Dortmund branded sports backpack.
Our product development team has worked closely with Borussia Dortmund to develop an exclusive new backpack featuring the distinctive Borussia Dortmund black and yellow branding, a new 35 litre capacity, sustainably sourced water and tear resistant material and hook and loop upper pocket for personalisation.
Nick Costello, CEO Built For Athletes said:
“This latest collaboration is a significant step for us as we continue to build our brand in the German market and beyond.
“Borussia Dortmund is a remarkable club with an incredibly rich and successful history and enjoys huge support domestically and across international territories.
“The collaboration is a perfect fit; we are a young and ambitious brand, and through strategic partnerships with brands that share our values of quality and performance we can continue to build visibility of Built For Athletes with customers in key markets.”
Benedikt Scholz, Director Internationalisation & Commercial Partnerships | Managing Director BVB Fußballakademie GmbH, said:
“We’re delighted to be the first German football club to be working with Built For Athletes.
The players love the design of the new backpack, its versatility and its ability to accommodate all their kit in a single bag for training and match days.
Equipping our team as well as our supporters with high quality products is crucial to us. The new backpack fits these requirements perfectly and we’re looking forward to growing our relationship with Built For Athletes in the future.”
The new backpack is available from 18th October at Built For Athletes and BVB website. Click here to register your interest.
